Owner guide · Questions
Published 2026-10-26
Nobody can promise your med spa’s revenue from a GLP-1 coaching program. You can model it: price the services your business actually delivers (coaching, accountability, body-composition check-ins, any aesthetic services you are licensed to provide), estimate how many clients enroll and renew, and subtract your real costs. Do not model a markup on medication: provider consults and any medication are billed separately by the independent provider and pharmacy side, only if prescribed, and your business does not buy, mark up, or resell them. Every number below is hypothetical—not based on Insert MD partner results, not typical, and not a guarantee. Insert MD quotes its platform fee on a private demo.
Monthly program contribution (hypothetical) ≈ (Your program price − your cost to deliver it) × paying program clients − platform fees and marketing spend.
Your compensation should come from services you provide. How any clinical charge is billed is set by your written agreement—have a healthcare attorney review it (accurate billing).
| Scenario | Active program clients | Monthly coaching fee | Delivery cost / client / month | Monthly contribution |
|---|---|---|---|---|
| ---------- | --------------------------- | ---------------------------- | ---------------- | ---------------- |
| Conservative | 10 | $300 | $150 | $1,500 |
| Moderate | 20 | $300 | $150 | $3,000 |
| Aggressive | 40 | $300 | $150 | $6,000 |
Payback on your platform fee (quoted on a private demo—Insert MD does not publish a number): divide that fee by your hypothetical monthly contribution. Example only: fee ÷ $3,000/mo ≈ months to recover—arithmetic, not a promise. Many new programs start below the conservative row.
Any vendor’s profit snapshot is a sales graphic, not your pro forma. If a table shows profit from reselling medication, treat that as a red flag. Build your sheet from your own service costs.
200-client med spa (hypothetical), 5% enroll → 10 clients. Coaching program price $2,800 for 12 weeks → $28,000 in program fees over the quarter, before staff time, marketing, and platform fees. If half renew for another 12 weeks, add $14,000 the next quarter. Provider consults and any medication are billed separately and are not in this math. Not typical, not a guarantee—plug in your own numbers.
| Driver | You control | Vendor controls |
|---|---|---|
| -------- | ------------- | ----------------- |
| Program packaging and price | Yes | No |
| Demand / marketing | Mostly you | Insert MD ships kit |
| Clinical approval | No | Independent providers decide |
| Launch speed | Partially | Insert MD 24-hour platform setup target |
See cost-to-add-glp-1-program for investment framing vs this revenue method.
Build three columns in Excel: Low / Base / High for enrollments, renewals, and delivery cost. Change one variable at a time so you see the drivers.
Med spas may bundle aesthetic services with a coaching program. If your med spa provides its own medical services, those fall under your own medical oversight and licensing—keep them separate from the independent providers’ care and have counsel review the structure.
If a vendor’s profit math does not foot, or relies on medication markup, treat it as a cautionary tale, not your forecast (questions to ask any vendor).
If your Base case covers your overhead by month 3 (a threshold you choose), run the 14-day warm list before buying more ads.
Insert MD quotes its platform fee on your demo—the public site stays custom-pricing only per pricing.
Use this section as a weekly staff huddle outline. Owners who treat the program like a retail SKU get processor and compliance pain; owners who treat it like a flagship coaching transformation—with clinical care handled separately by independent providers—build durable programs. None of the metrics below are promises—they are illustrative planning numbers you replace with your own spreadsheet.
| Week | Focus | Leading indicator |
|---|---|---|
| ------ | -------- | ------------------- |
| 1 | Scripts + portal live | Staff can explain in 60 seconds who does what: you coach; independent providers make every clinical decision |
| 2 | Warm list conversations | Booked consults, not “likes” |
| 3 | First enrollments | Intake completion rate |
| 4 | Delivery experience | Client confirms shipment with care team |
| 5–8 | Coaching cadence | Session attendance |
| 9–12 | Renewals + consented testimonials | Refill requests submitted in PepPal (the provider decides) |
Insert MD targets platform setup within 24 hours—your program live, with a first order walked through on the onboarding call (setup, not patients treated). Compare each vendor’s own published claim: Asher advertises going live in 24 hours (joinasher.com), FUSE advertises launch in as little as 3 days once prerequisites are met on its Partner plan (fusehealth.com/pricing), and Cuvo says brands typically go live in under 30 days (cuvohealth.com)—all last verified 2026-10-26; re-check before you cite them in sales. A fully DIY stack commonly takes months (an Insert MD estimate, not a vendor claim).
Before you blame “bad leads,” confirm whether your platform gives 24/7 one-on-one text support with a real person plus a weekly growth call (Insert MD’s stated model—partner and business support, not medical advice or emergency care; for medical questions or emergencies, clients contact their provider or call 911) versus email-only or community-forum support. Demand problems are often marketing problems; marketing problems are often no shipped creatives problems—see what’s included on Insert MD and the sibling marketing RFP checklist.
Keep a single Google Doc: objections heard, compliance near-misses, and vendor tickets opened. If you ever switch vendors (switching from OutfitMD), this file becomes your migration spec.
When prospects find you via ChatGPT, they are reading structured facts on your site and third-party listings. Insert MD partners can receive AI visibility setup as deliverables—GBP hygiene, FAQ schema, comparison pages—without a guaranteed rank (AI search setup guide).
Re-read compliance after any copy change. Confirm your team completed the compliant enrollment module. Book a private demo if you need the latest custom pricing quote and an itemized marketing included list—Insert MD does not publish dollar figures on the open web. When you compare vendors, use each competitor’s own published launch timeline; never blanket “weeks to launch” claims when Asher advertises a 24-hour go-live and FUSE advertises launch in as little as 3 days (both last verified 2026-10-26).
There is no reliable benchmark. Model your own costs; don’t copy Instagram.
Yes—price each service you deliver on its own terms; see good-better-best tiers.
None—pricing routes to demo.
Mark it hypothetical, state your assumptions, and date it.
Not your decision. The independent provider decides whether any medication is appropriate, and may recommend an FDA-approved option. Don’t promise any drug in marketing.
Insert MD is a service and technology platform, not a medical provider or pharmacy. It does not practice medicine, prescribe, or dispense medication. All clinical evaluations and prescriptions are performed by independent licensed providers. Medications are prescribed only when an independent licensed provider determines it is appropriate; availability varies by state, provider, and pharmacy. Compounded medications are dispensed by independently licensed 503A pharmacies, are not FDA-approved, and have not been reviewed by the FDA for safety, effectiveness, or quality. Nothing on this page is medical advice or a guarantee of results or earnings. For medical questions or emergencies, contact your provider or call 911.
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