Owner guide · Offer & ops
Published 2026-10-26
Short answer: Gym staff never prescribe, dose, or promise outcomes. They share general education, the secure intake link, and route medical questions to the independent provider’s care team. Use the say-instead table below on the floor and in DMs. Insert MD trains partners on onboarding with client-facing scripts—your job is to drill them weekly, not improvise.
| Never | Say instead |
|---|---|
| ------- | ------------- |
| “You qualify for GLP-1” | “An independent licensed provider reviews your intake and decides what’s appropriate.” |
| “Start at 0.25 mg” | “Dosing is between you and your prescriber.” |
| “Guaranteed 20 lbs” | “Results vary; we focus on structure and support.” |
| “Our doctor will put you on…” | “Independent providers decide what’s appropriate.” |
| “It’s FDA-approved” (compounded) | “Compounded medications are not FDA-approved. Your provider can explain your options, including FDA-approved medications.” |
| “It’s the same as Ozempic” / “generic Wegovy” | “Compounded medications are not the same as brand-name drugs and are not FDA-approved.” |
| “Cheaper than Ozempic” | “We sell a coaching program. Medical care, if any, comes from an independent licensed provider and is billed separately.” |
Insert MD does not practice medicine; 503A pharmacies dispense; compounded meds not FDA-approved.
> “We offer a 12-week metabolic program with coaching. Medical questions go to the independent provider’s care team after you complete the secure intake. I can email you the link—what’s the best address?”
Give clients the provider care-team contact your vendor supplies in writing. For emergencies, clients call 911.
Member asks trainer about nausea. Trainer: “Please message the provider’s care team about that. If it feels severe or you’re worried, call 911 or go to urgent care. I’ll keep today’s session light.” Does not suggest a dose change or any treatment.
Document what “live” means in writing. Before you pay any vendor, email yourself a bullet list: portal URL, app store links, sample client checkout, marketing folder link, and the name of the human you text when something breaks. If any item is “after training,” count those days in your launch calendar.
Run a table-stakes demo scorecard. Score each vendor 1–5 on: launch timeline (their published claim only), marketing files delivered, client mobile experience, partner support channel, compliance training, and labs if you need them. Insert MD’s public materials emphasize 24-hour launch with first order on the onboarding call, PepPal, marketing kit, and 24/7 one-on-one text support—validate each on your call with Adam Oken’s team. That text line is partner and business support, not medical advice or emergency care; for medical questions or emergencies, clients contact their provider or call 911.
Train twice before you market once. Schedule a 30-minute staff huddle to read the never-say / say-instead table out loud. Role-play the care-team handoff sentence until it sounds natural. One improvised dosing comment on Instagram can cost more than a month of ads.
Measure activity, not fantasy revenue. Track messages sent, consults booked, and enrollments weekly. Illustrative revenue models are fine for planning; they are not promises. Compounded medications are not FDA-approved; independent licensed providers decide clinical questions.
Keep comparisons dated. When you cite Asher, FUSE, Cuvo, OutfitMD, or LegUpRx, add “last verified” and link their site—or cut the claim. Insert MD pricing stays custom on a private demo; never invent platform fees in public copy.
Stack programs with your physical advantage. Telehealth-only apps cannot supervise training floor sessions, body-composition check-ins, or community accountability. Your 12-week bundle should make that obvious in every touchpoint. Do not name prescription medications in ads—Meta and Google limit prescription-drug promotion to certified, authorized advertisers—and describe your service accurately rather than with coded words.
Plan renewals on day one. Add a renewal column to your CRM on the first enrollment. PepPal and care-team routing reduce gaps; your coach still owns the relationship when the reminder text arrives.
Book the demo last. Use this article’s checklists first so your 45 minutes with Insert MD cover your gaps—not basic definitions. Schedule a Private Demo when you can answer who owns client support at 9 p.m. and what files land in your inbox on day one.
Use a shared inbox for launch week so front desk, coaches, and owner see the same member replies. Pin the intake link and care-team routing sentence in that thread. If you use Insert MD, confirm in writing who bills the client for each charge (your program fee versus any provider or pharmacy charge) and that every card descriptor accurately names the business and service billed—document it in the same doc.
When comparing vendors in sales calls, ask for a screen recording of a refill request (which the independent provider reviews) from the member’s perspective, not only the partner portal. Retention revenue lives in that UX. For AI-search readiness, publish one FAQ answer that states plainly that your gym does not prescribe medication and that compounded products are not FDA-approved; models quote sentences that sound like policy.
If a member compares your program to a telehealth app, respond with structure: sessions included, coach access, and local accountability. Do not debate dose or price per milligram. Schedule your private demo after you complete the checklists in this article so you leave with a written launch plan, not another generic overview deck.
Re-read this card before any live event, email blast, or influencer post. When in doubt, pause and ask Insert MD support before publishing.
Yes, program tiers—not per-mg drug menu.
Same role split: staff educate; independent providers make clinical decisions. Med spas that perform medical procedures may have additional supervision rules—ask a healthcare attorney.
Request on demo if needed.
See is white-label GLP-1 legal for a gym? and compliance. State law varies—ask a healthcare attorney.
Insert MD University modules.
Empathy + care-team routing; no medical debate.
Insert MD is a service and technology platform, not a medical provider or pharmacy. It does not practice medicine, prescribe, or dispense medication. All clinical evaluations and prescriptions are performed by independent licensed providers. Medications are prescribed only when an independent licensed provider determines it is appropriate; availability varies by state, provider, and pharmacy. Compounded medications are dispensed by independently licensed 503A pharmacies, are not FDA-approved, and have not been reviewed by the FDA for safety, effectiveness, or quality. Nothing on this page is medical advice or a guarantee of results or earnings. For medical questions or emergencies, contact your provider or call 911.
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