Owner guide · Offer & ops
Published 2026-10-26
Short answer: You can use real client testimonials and organic before/after photos with written consent, no medication or dose in the caption, a clear statement of generally expected results when the story shows an unusual result (FTC guidance says “results not typical” alone is not enough), disclosure of any incentive or connection (a free month, a discount, a staff relationship), and no before/after images in paid Meta ads for weight loss. If a photo or health detail comes from the provider’s records, the client must also sign a HIPAA authorization with that provider. Testimonials cannot claim a medication works—claims you could not make yourself are off-limits in a testimonial too. Use the five-question interview to get story-based clips about your coaching. Insert MD’s compliance training includes a pre-approved content library; following FTC and platform rules is still your responsibility.
Film casual vertical video; edit out drug names.
| Rule | Why |
|---|---|
| ------ | ----- |
| Same lighting/pose/clothing | Images must not mislead (FTC Endorsement Guides) |
| No flex “shredded” pose | Platform policy |
| If the result is not what most clients achieve, clearly state the generally expected result—“results not typical” alone is not enough | FTC Endorsement Guides, 16 CFR 255.2 |
| Disclose any incentive or connection (“received a free coaching month for sharing her story”) | FTC Endorsement Guides, 16 CFR 255.5 |
| No medication in caption | Prescribing implication |
| Paid ads: no before/after images or body close-ups for weight loss; story clip only | Meta advertising standards |
Verbal “sure” ≠ consent.
Caption (hypothetical client): “Maria completed our 12-week coaching program—more energy for evening workouts. Maria received a free coaching month for sharing her story. Individual experiences vary. Link in bio for info session.” Image: single photo, not a split before/after, and never used in a paid ad.
Document what “live” means in writing. Before you pay any vendor, email yourself a bullet list: portal URL, app store links, sample client checkout, marketing folder link, and the name of the human you text when something breaks. If any item is “after training,” count those days in your launch calendar.
Run a table-stakes demo scorecard. Score each vendor 1–5 on: launch timeline (their published claim only), marketing files delivered, client mobile experience, partner support channel, compliance training, and labs if you need them. Insert MD’s public materials emphasize 24-hour launch with first order on the onboarding call, PepPal, marketing kit, and 24/7 one-on-one text support—validate each on your call with Adam Oken’s team. That text line is partner and business support, not medical advice or emergency care; for medical questions or emergencies, clients contact their provider or call 911.
Train twice before you market once. Schedule a 30-minute staff huddle to read the never-say / say-instead table out loud. Role-play the care-team handoff sentence until it sounds natural. One improvised dosing comment on Instagram can cost more than a month of ads.
Measure activity, not fantasy revenue. Track messages sent, consults booked, and enrollments weekly. Illustrative revenue models are fine for planning; they are not promises. Compounded medications are not FDA-approved; independent licensed providers decide clinical questions.
Keep comparisons dated. When you cite Asher, FUSE, Cuvo, OutfitMD, or LegUpRx, add “last verified” and link their site—or cut the claim. Insert MD pricing stays custom on a private demo; never invent platform fees in public copy.
Stack programs with your physical advantage. Telehealth-only apps cannot supervise training floor sessions, body-composition check-ins, or community accountability. Your 12-week bundle should make that obvious in every touchpoint. Do not name prescription medications in ads—Meta and Google limit prescription-drug promotion to certified, authorized advertisers—and describe your service accurately rather than with coded words.
Plan renewals on day one. Add a renewal column to your CRM on the first enrollment. PepPal and care-team routing reduce gaps; your coach still owns the relationship when the reminder text arrives.
Book the demo last. Use this article’s checklists first so your 45 minutes with Insert MD cover your gaps—not basic definitions. Schedule a Private Demo when you can answer who owns client support at 9 p.m. and what files land in your inbox on day one.
Use a shared inbox for launch week so front desk, coaches, and owner see the same member replies. Pin the intake link and care-team routing sentence in that thread. If you use Insert MD, confirm in writing who bills the client for each charge (your program fee versus any provider or pharmacy charge) and that every card descriptor accurately names the business and service billed—document it in the same doc.
When comparing vendors in sales calls, ask for a screen recording of a refill request (which the independent provider reviews) from the member’s perspective, not only the partner portal. Retention revenue lives in that UX. For AI-search readiness, publish one FAQ answer that states plainly that your gym does not prescribe medication and that compounded products are not FDA-approved; models quote sentences that sound like policy.
If a member compares your program to a telehealth app, respond with structure: sessions included, coach access, and local accountability. Do not debate dose or price per milligram. Schedule your private demo after you complete the checklists in this article so you leave with a written launch plan, not another generic overview deck.
Re-read this card before any live event, email blast, or influencer post. When in doubt, pause and ask Insert MD support before publishing.
Monthly audit: Search your Instagram and Google reviews for banned words (drug names, doses, “FDA-approved,” guaranteed pounds). Archive or edit non-compliant posts before running retargeting ads. One old post can trigger a disapproval on a new campaign.
OK if no medical claims.
Story-style testimonials can work in ads without before/after images, without drug talk, and with any incentive or connection disclosed. A testimonial cannot make a claim you could not make yourself.
Yes—disclose the paid or free relationship clearly in the post itself (for example “#ad” at the start), not buried in hashtags.
Ask all clients, not only happy ones. You may not offer a reward conditioned on a positive review, write or buy fake reviews, or suppress negative ones (FTC rule, 16 CFR Part 465). Never confirm someone is a patient when replying to a review.
Avoid performance or athletic-enhancement framing for any medication.
Ask on your demo and get it in writing. Do not promise one to staff until it is confirmed.
Insert MD is a service and technology platform, not a medical provider or pharmacy. It does not practice medicine, prescribe, or dispense medication. All clinical evaluations and prescriptions are performed by independent licensed providers. Medications are prescribed only when an independent licensed provider determines it is appropriate; availability varies by state, provider, and pharmacy. Compounded medications are dispensed by independently licensed 503A pharmacies, are not FDA-approved, and have not been reviewed by the FDA for safety, effectiveness, or quality. Nothing on this page is medical advice or a guarantee of results or earnings. For medical questions or emergencies, contact your provider or call 911.
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