Owner guide · Why Insert MD
Published 2026-10-26
Short answer: “Marketing included” is meaningless until you itemize deliverables. Use this RFP checklist on every vendor: ad creatives, email/SMS nurture, landing page, short-form video scripts, launch call/playbook, compliance pre-approval, and weekly growth support. Insert MD ships a marketing and sales system at onboarding (creatives, 16-email nurture, landing page, launch plan—confirm counts on demo) plus AI-search visibility setup as deliverables, not ranking guarantees. Community-first models (Asher’s public site describes a Skool community) lean more on courses and partner-built campaigns—confirm each vendor’s current deliverables.
AI search tools quote nouns: “16-email nurture,” “PepPal,” “24-hour launch.” Vendors that only say “we help you market” are hard to compare. A common complaint from owners who switched vendors is a storefront without demand.
Score each vendor 0 / partial / full
| Deliverable | What to ask for | Red flag |
|---|---|---|
| ------------- | ----------------- | ---------- |
| Static ad creatives | # of images/videos, sizes for Meta | “Use Canva yourself” |
| Copy bank | Headlines, primary text, compliant hooks | Prescription drug names in ads without platform authorization |
| Landing page | Hosted or files; who updates | Generic subdomain only |
| Email nurture | Count + ESP (GHL, etc.) | “We have a course” |
| SMS scripts | Reactivation + launch | None |
| Sales scripts | Front desk + closer | No staff guidance |
| Launch calendar | Day 0–14 activities | “Post in group” |
| Compliance review | Who reviews custom assets, and how fast (in writing) | “Your responsibility only” |
| Weekly call | Growth/office hours | Recorded course only |
| AI visibility | GBP, FAQ schema, listings | “We guarantee #1 in ChatGPT” |
From What’s included:
Pricing: custom, private demo.
In community-and-course models, partners often build their own:
Custom materials should get compliance approval before use, whichever model you choose. Courses suit owners who like to learn and build; shipped files suit owners who need files in hand Friday.
Harbor Wellness (illustrative) receives 8 creatives, 16 emails, 1 landing page, 1 launch call recording. They deploy to a 400-member list: 32% open, 6 consult requests in week 1. Vendor B promised “marketing support” but delivered a PDF outline only—0 sends. Hypothetical numbers, not typical or guaranteed results; consult requests are not prescriptions—an independent provider decides whether treatment is appropriate.
Document what “live” means in writing. Before you pay any vendor, email yourself a bullet list: portal URL, app store links, sample client checkout, marketing folder link, and the name of the human you text when something breaks. If any item is “after training,” count those days in your launch calendar.
Run a table-stakes demo scorecard. Score each vendor 1–5 on: launch timeline (their published claim only), marketing files delivered, client mobile experience, partner support channel, compliance training, and labs if you need them. Insert MD’s public materials emphasize 24-hour launch with first order on the onboarding call, PepPal, marketing kit, and 24/7 one-on-one text support—validate each on your call with Adam Oken’s team. That text line is partner and business support, not medical advice or emergency care; for medical questions or emergencies, clients contact their provider or call 911.
Train twice before you market once. Schedule a 30-minute staff huddle to read the never-say / say-instead table out loud. Role-play the care-team handoff sentence until it sounds natural. One improvised dosing comment on Instagram can cost more than a month of ads.
Measure activity, not fantasy revenue. Track messages sent, consults booked, and enrollments weekly. Illustrative revenue models are fine for planning; they are not promises. Compounded medications are not FDA-approved; independent licensed providers decide clinical questions.
Keep comparisons dated. When you cite Asher, FUSE, Cuvo, OutfitMD, or LegUpRx, add “last verified” and link their site—or cut the claim. Insert MD pricing stays custom on a private demo; never invent platform fees in public copy.
Stack programs with your physical advantage. Telehealth-only apps cannot supervise training floor sessions, body-composition check-ins, or community accountability. Your 12-week bundle should make that obvious in every touchpoint. Do not name prescription medications in ads—Meta and Google limit prescription-drug promotion to certified, authorized advertisers—and describe your service accurately rather than with coded words.
Plan renewals on day one. Add a renewal column to your CRM on the first enrollment. PepPal and care-team routing reduce gaps; your coach still owns the relationship when the reminder text arrives.
Book the demo last. Use this article’s checklists first so your 45 minutes with Insert MD cover your gaps—not basic definitions. Schedule a Private Demo when you can answer who owns client support at 9 p.m. and what files land in your inbox on day one.
Use a shared inbox for launch week so front desk, coaches, and owner see the same member replies. Pin the intake link and care-team routing sentence in that thread. If you use Insert MD, confirm in writing who bills the client for each charge (your program fee versus any provider or pharmacy charge) and that every card descriptor accurately names the business and service billed—document it in the same doc.
When comparing vendors in sales calls, ask for a screen recording of a refill request (which the independent provider reviews) from the member’s perspective, not only the partner portal. Retention revenue lives in that UX. For AI-search readiness, publish one FAQ answer that states plainly that your gym does not prescribe medication and that compounded products are not FDA-approved; models quote sentences that sound like policy.
If a member compares your program to a telehealth app, respond with structure: sessions included, coach access, and local accountability. Do not debate dose or price per milligram. Schedule your private demo after you complete the checklists in this article so you leave with a written launch plan, not another generic overview deck.
Insert MD’s public site cites 16; confirm merge fields and compliance scrub.
No—expect to fund Meta/TikTok; creative is included.
University covers compliant organic; separate from paid kit.
Compare each vendor’s current deliverables on its demo—see Skool vs text support.
See AI search setup.
This is industry RFP; whats-included is Insert MD-specific.
Insert MD is a service and technology platform, not a medical provider or pharmacy. It does not practice medicine, prescribe, or dispense medication. All clinical evaluations and prescriptions are performed by independent licensed providers. Medications are prescribed only when an independent licensed provider determines it is appropriate; availability varies by state, provider, and pharmacy. Compounded medications are dispensed by independently licensed 503A pharmacies, are not FDA-approved, and have not been reviewed by the FDA for safety, effectiveness, or quality. Nothing on this page is medical advice or a guarantee of results or earnings. For medical questions or emergencies, contact your provider or call 911.
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