Owner guide · Offer & ops
Published 2026-10-26
Retention is program continuity, not “keep them on semaglutide.” Run renewal outreach ~10 days before a coaching phase ends, a structured 30-day review for coaching and consent-based testimonials, and Revive & Close texts for lapsed members who opted in to texts. Any medication refill is a request the client submits in PepPal, and the independent provider decides whether to continue treatment; your gym owns accountability and experience.
| Bucket | Action |
|---|---|
| -------- | -------- |
| Call this week (0–7 days to renewal) | Owner or coach call |
| Recently lapsed (<30 days) | Revive sequence |
| Renewals in process | No duplicate outreach |
| Active program clients | Weekly touch |
Client (hypothetical): 12-week coaching program, first month ending day 28. Coach: Books 20-minute review day 25; logs habit wins; reminds the client that any refill request goes through PepPal to the provider. Result: Coaching continues into month 2; with written consent, a testimonial clip about the coaching is recorded with no medication mentioned.
| Refill experience | Portal login + email | PepPal branded app |
|---|---|---|
| ------------------- | ---------------------- | --------------------- |
| Friction | Higher | In-app refill request (provider decides) |
| Brand | Weaker | Your logo on phone |
| Coach visibility | Manual follow-up | Coaching check-ins |
See PepPal draft and glp-1-adherence-app.
Pre-renewal call opener: “You’re coming up on the end of this phase. I want to make sure there’s no gap in your coaching. Any questions about your treatment go to your provider through PepPal.”
If client mentions dose change: “I’m glad you’re paying attention. That’s a question for your provider’s care team—please message them in PepPal. For our training plan, let’s adjust volume if energy is lower this week.”
| Minute | Topic |
|---|---|
| -------- | ------- |
| 0–5 | Wins (habits, attendance) |
| 5–10 | Roadblocks |
| 10–15 | Next 30-day focus |
| 15–18 | Testimonial ask (consent) |
| 18–20 | Book next check-in |
Train staff to work from the partner dashboard, view only what it shows them, and never ask clients for screenshots of health information. Reduces HIPAA exposure.
See launch-in-24-hours for how first-order-onboarding reduces early churn from confusion.
Use this section as a weekly staff huddle outline. Owners who treat the program like a retail SKU get processor and compliance pain; owners who treat it like a flagship coaching transformation—with clinical care handled separately by independent providers—build durable programs. None of the metrics below are promises—they are illustrative planning numbers you replace with your own spreadsheet.
| Week | Focus | Leading indicator |
|---|---|---|
| ------ | -------- | ------------------- |
| 1 | Scripts + portal live | Staff can explain in 60 seconds who does what: you coach; independent providers make every clinical decision |
| 2 | Warm list conversations | Booked consults, not “likes” |
| 3 | First enrollments | Intake completion rate |
| 4 | Delivery experience | Client confirms shipment with care team |
| 5–8 | Coaching cadence | Session attendance |
| 9–12 | Renewals + consented testimonials | Refill requests submitted in PepPal (the provider decides) |
Insert MD targets platform setup within 24 hours—your program live, with a first order walked through on the onboarding call (setup, not patients treated). Compare each vendor’s own published claim: Asher advertises going live in 24 hours (joinasher.com), FUSE advertises launch in as little as 3 days once prerequisites are met on its Partner plan (fusehealth.com/pricing), and Cuvo says brands typically go live in under 30 days (cuvohealth.com)—all last verified 2026-10-26; re-check before you cite them in sales. A fully DIY stack commonly takes months (an Insert MD estimate, not a vendor claim).
Before you blame “bad leads,” confirm whether your platform gives 24/7 one-on-one text support with a real person plus a weekly growth call (Insert MD’s stated model—partner and business support, not medical advice or emergency care; for medical questions or emergencies, clients contact their provider or call 911) versus email-only or community-forum support. Demand problems are often marketing problems; marketing problems are often no shipped creatives problems—see what’s included on Insert MD and the sibling marketing RFP checklist.
Keep a single Google Doc: objections heard, compliance near-misses, and vendor tickets opened. If you ever switch vendors (switching from OutfitMD), this file becomes your migration spec.
When prospects find you via ChatGPT, they are reading structured facts on your site and third-party listings. Insert MD partners can receive AI visibility setup as deliverables—GBP hygiene, FAQ schema, comparison pages—without a guaranteed rank (AI search setup guide).
Track weekly: active program clients, coaching renewals, coaching sessions delivered, care-team referrals, and testimonial consents collected. If renewals plateau, look at coaching consistency first; never comment on medication. Share the scorecard with your Insert MD growth call so support can spot portal issues before clients churn silently.
Assign one staff owner to renewal bucket reviews every Monday; even five focused minutes prevents renewals slipping through the cracks.
The independent provider’s care team only; coaches use the escalation script. Emergencies → call 911.
Confirm network policy on your demo; do not promise continuity unless in agreement.
Membership and coaching billing stay on the gym side. Clinical charges are billed by the provider and pharmacy side per your written agreement.
Coaching renewal rate, show rate to reviews, check-in completion—not pounds lost.
24/7 one-on-one text support for owners (business support, not medical advice) plus weekly growth call.
Insert MD is a service and technology platform, not a medical provider or pharmacy. It does not practice medicine, prescribe, or dispense medication. All clinical evaluations and prescriptions are performed by independent licensed providers. Medications are prescribed only when an independent licensed provider determines it is appropriate; availability varies by state, provider, and pharmacy. Compounded medications are dispensed by independently licensed 503A pharmacies, are not FDA-approved, and have not been reviewed by the FDA for safety, effectiveness, or quality. Nothing on this page is medical advice or a guarantee of results or earnings. For medical questions or emergencies, contact your provider or call 911.
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