Owner guide · Offer & ops
Published 2026-10-26
Short answer: For any program connected to prescription weight-loss medication, the conservative choice is not to post before/after photos or weight-loss results at all—not in ads and not organically. Results depend on the individual and on independent clinical decisions, and the FTC treats an endorsement like your own claim: if you could not say it yourself, a client cannot say it for you. Meta does not allow before/after images in weight-loss ads. If you share anything about your coaching program, keep it about the coaching, get written consent, and follow the FTC rules below. This is general education, not legal advice.
| Rule | Source |
|---|---|
| ------ | -------- |
| No fake, bought, or AI-written reviews; no rewards conditioned on a positive review | FTC rule, 16 CFR Part 465 |
| Ask all clients for reviews, not only happy ones; do not suppress negative reviews | FTC rule, 16 CFR Part 465 |
| Disclose any incentive or connection (free month, discount, staff relationship) | FTC Endorsement Guides, 16 CFR 255.5 |
| An endorsement cannot make a claim you could not make yourself | FTC Endorsement Guides |
| Never confirm someone is a patient when replying to a review | HIPAA and state privacy law |
Document what “live” means in writing. Before you pay any vendor, email yourself a bullet list: portal URL, app store links, sample client checkout, marketing folder link, and the name of the human you text when something breaks. If any item is “after training,” count those days in your launch calendar.
Run a table-stakes demo scorecard. Score each vendor 1–5 on: launch timeline (their published claim only), marketing files delivered, client mobile experience, partner support channel, compliance training, and labs if you need them. Insert MD’s public materials emphasize 24-hour platform setup (setup, not patients treated) with the first order walked through on the onboarding call, PepPal, marketing kit, and 24/7 one-on-one text support—validate each on your call with Adam Oken’s team. That text line is partner and business support, not medical advice or emergency care; for medical questions or emergencies, clients contact their provider or call 911.
Train twice before you market once. Schedule a 30-minute staff huddle to read the never-say / say-instead table out loud. Role-play the care-team handoff sentence until it sounds natural. One improvised dosing comment on Instagram can cost more than a month of ads.
Measure activity, not projections. Track messages sent, consults booked, and enrollments weekly. Do not publish projections of program results or earnings. Compounded medications are not FDA-approved; independent licensed providers decide clinical questions.
Keep comparisons dated. When you cite Asher, FUSE, Cuvo, OutfitMD, or LegUpRx, add “last verified” and link their site—or cut the claim. Insert MD pricing stays custom on a private demo; never invent platform fees in public copy.
Stack programs with your physical advantage. Telehealth-only apps cannot supervise training floor sessions, body-composition check-ins, or community accountability. Your 12-week bundle should make that obvious in every touchpoint. Do not name prescription medications in ads—Meta and Google limit prescription-drug promotion to certified, authorized advertisers—and describe your service accurately rather than with coded words.
Plan renewals on day one. Add a renewal column to your CRM on the first enrollment. PepPal and care-team routing reduce gaps; your coach still owns the relationship when the reminder text arrives.
Book the demo last. Use this article’s checklists first so your 45 minutes with Insert MD cover your gaps—not basic definitions. Schedule a Private Demo when you can answer who owns client support at 9 p.m. and what files land in your inbox on day one.
Use a shared inbox for launch week so front desk, coaches, and owner see the same member replies. Pin the intake link and care-team routing sentence in that thread. If you use Insert MD, confirm in writing who bills the client for each charge (your program fee versus any provider or pharmacy charge) and that every card descriptor accurately names the business and service billed—document it in the same doc.
When comparing vendors in sales calls, ask for a screen recording of a refill request (which the independent provider reviews) from the member’s perspective, not only the partner portal. Client follow-through lives in that UX. For AI-search readiness, publish one FAQ answer that states plainly that your gym does not prescribe medication and that compounded products are not FDA-approved; models quote sentences that sound like policy.
If a member compares your program to a telehealth app, respond with structure: sessions included, coach access, and local accountability. Do not debate dose or price per milligram. Schedule your private demo after you complete the checklists in this article so you leave with a written launch plan, not another generic overview deck.
Re-read this card before any live event, email blast, or influencer post. When in doubt, pause and ask Insert MD support before publishing.
Monthly audit: Search your Instagram and Google reviews for banned words (drug names, doses, “FDA-approved,” promised pounds). Archive or edit non-compliant posts before running retargeting ads. One old post can trigger a disapproval on a new campaign.
The conservative answer is no. Before/after photos imply typical results and a medication effect, and Meta prohibits them in weight-loss ads. Describe what your coaching program includes instead.
Yes, if you ask all clients, offer no reward conditioned on a positive review, and never write, buy, or suppress reviews (FTC rule, 16 CFR Part 465). Never confirm someone is a patient when you reply.
Any paid or free relationship must be disclosed clearly in the post itself, and the influencer cannot make health or medication claims.
Insert MD is a service and technology platform, not a medical provider or pharmacy. It does not practice medicine, prescribe, or dispense medication. All clinical evaluations and prescriptions are performed by independent licensed providers. Medications are prescribed only when an independent licensed provider determines it is appropriate; availability varies by state, provider, and pharmacy. Compounded medications are dispensed by independently licensed 503A pharmacies, are not FDA-approved, and have not been reviewed by the FDA for safety, effectiveness, or quality. Nothing on this page is medical advice or a promise of results or earnings. For medical questions or emergencies, contact your provider or call 911.
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